Airbnb Occupancy Rates in Roma, Lazio(March 2026)
Airbnbs in Roma, Lazio earn an average of €43,166 per year, with a typical occupancy rate of 65% and daily rates averaging €181. There were 26,693 listings published on Airbnb in March 2026.
This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Roma, Italy.
Roma Airbnb Market Map (March 2026)
Roma Market Performance
Period: March 2025 - February 2026
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How Often Will Your Airbnb Be Booked in Roma?
View Demand Patterns →Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.
The current average occupancy rate in Roma is 65%, meaning properties are booked for about 238 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:
Airbnb Occupancy Tiers in Roma
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Low-performing(Bottom 25%) |
|---|---|---|---|
| 94% | 83% | 65% | 36% |
*High desirability & optimized availability | *Good market fit & guest satisfaction | *Standard market performance | *Higher vacancy, optimization needed |
Seasonal Occupancy Patterns in Roma
May, April
Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.
June, December
Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.
January, July
Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.
How Much Can You Earn with Airbnb in Roma?
Calculate Earnings →One of the most common questions for potential Airbnb hosts in Roma is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.
Monthly Revenue Trends in Roma
Best-in-class Airbnb properties (top 10%) in Roma achieve around €71,085 annually, while strong performers (top 25%) earn at least €44,872. Typical properties generate about €25,821 per year, and entry-level listings (bottom 25%) see earnings near €11,328, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.
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What Can You Learn from Top-Performing Airbnbs in Roma?
View Top Performers →Studying successful properties provides valuable insights for your own Airbnb strategy. Here are the top-performing listings in Roma and what makes them successful.
How Competitive is the Airbnb Market in Roma?
Analyze Competition →Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Roma Airbnb market currently features 26,693 active listings with an average occupancy rate of 65%. This represents a highly competitive market environment where strong demand supports premium pricing.
Airbnb Listings: Change Over Time
Strategic Entry into Roma Airbnb Market
Competitive Positioning
- Target premium segment with high-quality amenities
- Emphasize unique features and exceptional service
- Position as luxury accommodation option
Market Opportunities
- Strong demand supports premium pricing strategies
- Stable market provides predictable investment returns
- Established market with proven demand patterns
What Should You Charge for Your Airbnb in Roma?
Smart Pricing Tools →Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.
The current average daily rate in Roma is €181 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:
Airbnb Pricing Tiers in Roma
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Budget(Bottom 25%) |
|---|---|---|---|
| €295per night | €192per night | €127per night | €85per night |
*Top locations, big properties, premium amenities | *Good property management, highly rated | *Standard market performance | *Basic properties, less desirable locations |
Is It Profitable to Start an Airbnb in Roma?
Investment Analysis →Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Roma market to help you make informed financial decisions.
Revenue Performance
Profitability Factors
What Are the Airbnb Regulations in Roma?
Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Roma.
Current Regulatory Status
81% of properties are licensed, demonstrating very strict regulatory compliance.
Key Regulatory Requirements
Stringent licensing requirements, frequent inspections, and comprehensive safety standards.
- Registration numbers must be displayed on listings
- Hosts must comply with local zoning laws
- Tax collection and reporting obligations apply
- Safety standards and insurance requirements must be met
Compliance Benefits
Maximum compliance ensures premium market positioning and long-term stability.
- Avoid fines and legal issues
- Build trust with guests and neighbors
- Ensure long-term business sustainability
- Maintain listing visibility on platforms
Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.
Which Areas in Roma Are Most Profitable for Airbnb?
Explore All Areas →Not all areas within Roma perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.
Ciampino
Trevignano Romano
Frascati
Anguillara Sabazia
Ardea
Campagnano Di Roma
Cerveteri
Marino
Guidonia Montecelio
Velletri
Sacrofano
Grottaferrata
Rocca Di Papa
Albano Laziale
Castel Gandolfo
Manziana
Genzano Di Roma
Formello
Monterotondo
Morlupo
Subiaco
Canale Monterano
Fonte Nuova
Ariccia
Tolfa
Fiano Romano
Monte Compatri
Castel Madama
Palestrina
Artena
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