Australia Victoria
Shire Of Hepburn

Airbnb Occupancy Rates in Shire Of Hepburn, Victoria(July 2026)

Source: GuestFavoritesLast updated: 2026-07-09

Airbnbs in Shire Of Hepburn, Victoria earn an average of A$66,642 per year, with a typical occupancy rate of 47% and daily rates averaging A$386. There were 867 listings published on Airbnb in July 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Shire Of Hepburn, Australia.

Shire Of Hepburn Airbnb Market Map (July 2026)

867 listings

Shire Of Hepburn Market Performance

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Average Daily Rate (ADR)A$386Average daily income from a booked room in Shire Of Hepburn.
Occupancy Rate47% Shows moderate demand and chances for more bookings.
Median Annual RevenueA$66,642The usual yearly earnings for an Airbnb in Shire Of Hepburn.
Active Listings867The total count of active short-term rental listings.

Period: July 2025 - June 2026

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Airbnb market analytics dashboard for Shire Of Hepburn, Victoria

How Often Will Your Airbnb Be Booked in Shire Of Hepburn?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Shire Of Hepburn is 47%, meaning properties are booked for about 173 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Shire Of Hepburn

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
82%62%44%27%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Shire Of Hepburn

Peak Months

June, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

October, January

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

September, February

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Shire Of Hepburn?

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One of the most common questions for potential Airbnb hosts in Shire Of Hepburn is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Shire Of Hepburn

Best-in-class Airbnb properties (top 10%) in Shire Of Hepburn achieve around A$102,882 annually, while strong performers (top 25%) earn at least A$71,105. Typical properties generate about A$44,292 per year, and entry-level listings (bottom 25%) see earnings near A$24,101, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Shire Of Hepburn?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Shire Of Hepburn Airbnb market currently features 867 active listings with an average occupancy rate of 47%. This represents a moderately competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

June 2025862 Airbnbs
↑ 1%vs
June 2026867 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 1% over the past year. This stability provides predictable market conditions for Airbnb investment in Shire Of Hepburn.

Strategic Entry into Shire Of Hepburn Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Balance quality and competitive pricing
  • Position as luxury accommodation option
Market Opportunities
  • High vacancy rates indicate room for new quality listings
  • Stable market provides predictable investment returns
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Shire Of Hepburn?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Shire Of Hepburn is A$386 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Shire Of Hepburn

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
A$644per nightA$448per nightA$326per nightA$231per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Shire Of Hepburn?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Shire Of Hepburn market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)A$102,882
Strong Performers (25%)A$71,105
Market AverageA$66,642
Entry Level (25%)A$24,101
Profitability Factors
High Occupancy: 47% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: A$386 average daily rate supports healthy profit margins.
Market Growth: Growing market with proven demand patterns.
Profitability Outlook: Shire Of Hepburn offers strong profitability potential with premium pricing opportunities. The combination of 47% occupancy and A$386 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Shire Of Hepburn?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Shire Of Hepburn.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Shire Of Hepburn Are Most Profitable for Airbnb?

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Not all areas within Shire Of Hepburn perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings431
Daily RateA$393
Occupancy47%
RevenueA$68,459
Active Listings115
Daily RateA$379
Occupancy50%
RevenueA$69,560

Trentham

Active Listings56
Daily RateA$350
Occupancy44%
RevenueA$56,838

Hepburn

Active Listings44
Daily RateA$390
Occupancy45%
RevenueA$64,210

Elevated Plains

Active Listings12
Daily RateA$--
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Wheatsheaf

Active Listings16
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Creswick

Active Listings21
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Clunes

Active Listings19
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Musk

Active Listings14
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Glenlyon

Active Listings13
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Shepherds Flat

Active Listings9
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Eganstown

Active Listings9
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Mount Franklin

Active Listings5
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Porcupine Ridge

Active Listings5
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Lyonville

Active Listings6
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Smeaton

Active Listings6
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Drummond North

Active Listings8
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Leonards Hill

Active Listings4
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Musk Vale

Active Listings6
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Denver

Active Listings2
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Drummond

Active Listings3
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Sailors Hill

Active Listings3
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Franklinford

Active Listings3
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Blampied

Active Listings7
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Bullarto

Active Listings4
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Dry Diggings

Active Listings3
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Yandoit

Active Listings3
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Newbury

Active Listings3
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Coomoora

Active Listings3
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Little Hampton

Active Listings2
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Kingston

Active Listings3
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Dean

Active Listings2
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Newlyn North

Active Listings2
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Newlyn

Active Listings2
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Sailors Falls

Active Listings2
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Basalt

Active Listings2
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Springmount

Active Listings2
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