Australia Victoria
Shire Of Hepburn

Airbnb Occupancy Rates in Shire Of Hepburn, Victoria(October 2026)

Source: GuestFavoritesLast updated: 2026-10-21

Airbnbs in Shire Of Hepburn, Victoria earn an average of A$67,803 per year, with a typical occupancy rate of 49% and daily rates averaging A$383. There were 879 listings published on Airbnb in October 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Shire Of Hepburn, Australia.

Shire Of Hepburn Airbnb Market Map (October 2026)

879 listings

Shire Of Hepburn Market Performance

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Average Daily Rate (ADR)A$383Average daily income from a booked room in Shire Of Hepburn.
Occupancy Rate49% Shows moderate demand and chances for more bookings.
Median Annual RevenueA$67,803The usual yearly earnings for an Airbnb in Shire Of Hepburn.
Active Listings879The total count of active short-term rental listings.

Australia average: 59% occupancy, A$333 per night.

Airbnb occupancy rates by city in Australia

Period: October 2025 - September 2026

Get Live Shire Of Hepburn Market Intelligence

Discover detailed Shire Of Hepburn Airbnb Analytics and explore real-time market data to make accurate investment decisions.

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Airbnb market analytics dashboard for Shire Of Hepburn, Victoria

How Often Will Your Airbnb Be Booked in Shire Of Hepburn?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Shire Of Hepburn is 49%, meaning properties are booked for about 177 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Shire Of Hepburn

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
84%65%45%29%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Shire Of Hepburn

Peak Months

September, June

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

December, November

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

February, March

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Shire Of Hepburn?

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One of the most common questions for potential Airbnb hosts in Shire Of Hepburn is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Shire Of Hepburn

Best-in-class Airbnb properties (top 10%) in Shire Of Hepburn achieve around A$104,178 annually, while strong performers (top 25%) earn at least A$71,899. Typical properties generate about A$45,174 per year, and entry-level listings (bottom 25%) see earnings near A$25,228, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

Want to see how your listing could perform? Create a free account to unlock personalized analytics and explore exclusive insights in our app!

What Should You Charge for Your Airbnb in Shire Of Hepburn?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Shire Of Hepburn is A$383 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Shire Of Hepburn

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
A$644per nightA$445per nightA$326per nightA$231per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Shire Of Hepburn?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Shire Of Hepburn market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)A$104,178
Strong Performers (25%)A$71,899
Market AverageA$67,803
Entry Level (25%)A$25,228
Profitability Factors
High Occupancy: 49% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: A$383 average daily rate supports healthy profit margins.
Market Growth: Growing market with proven demand patterns.
Profitability Outlook: Shire Of Hepburn offers strong profitability potential with premium pricing opportunities. The combination of 49% occupancy and A$383 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Shire Of Hepburn?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Shire Of Hepburn.

Rules for new hosts

Can a new host open an entire-home rental here?

Yes. No licence is needed.

Regulation level Unregulated
  1. August 2024Short Stay Levy Bill 2024 introduced into the Victorian Parliament (Sladen Legal)
  2. 2025Short Stay Levy (7.5% of booking fee, stays under 28 days) applies; Owners Corporations Act short-stay amendments (Jan 2025) in effect
  3. TodayNo change scheduled
Building / HOA
Bylaws can ban itRegional
New licences
AvailableRegional
Licence
Not requiredRegional

Hepburn Shire has no short-stay local law, registration scheme or night cap: the council's local laws page lists only a community amenity law, and its accommodation registration covers prescribed accommodation such as some B&Bs (exempt for five or fewer guests). State rules apply (7.5% levy, owners corporation bans). Check with council before buying whether the Hepburn Planning Scheme requires a permit for a holiday house.

Last checked October 20, 2026
This is a summary, not legal advice. Check with the local authority before investing.

Registration Numbers on Airbnb

None of the active Airbnb listings we tracked last month display a registration or license number.

This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.

Our Classification No Registration Numbers Found

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Shire Of Hepburn Are Most Profitable for Airbnb?

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Not all areas within Shire Of Hepburn perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings445
Daily RateA$388
Occupancy49%
RevenueA$69,487
Active Listings115
Daily RateA$379
Occupancy50%
RevenueA$70,071

Trentham

Active Listings53
Daily RateA$356
Occupancy45%
RevenueA$59,322

Hepburn

Active Listings45
Daily RateA$373
Occupancy46%
RevenueA$63,331

Elevated Plains

Active Listings12
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Wheatsheaf

Active Listings16
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Clunes

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Creswick

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Musk

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Glenlyon

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Eganstown

Active Listings11
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Shepherds Flat

Active Listings9
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Mount Franklin

Active Listings5
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Porcupine Ridge

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Smeaton

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Lyonville

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Drummond North

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Leonards Hill

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Musk Vale

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Drummond

Active Listings3
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Denver

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Franklinford

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Blampied

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Dry Diggings

Active Listings3
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Bullarto

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Sailors Hill

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Newbury

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Coomoora

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Yandoit

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Little Hampton

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Dean

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Newlyn North

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Kingston

Active Listings3
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Broomfield

Active Listings2
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Sailors Falls

Active Listings2
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Basalt

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Springmount

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