Airbnb Occupancy Rates in Shire Of Hepburn, Victoria (January 2026)

Source: GuestFavorites Last updated: 2026-01-03

Airbnbs in Shire Of Hepburn, Victoria earn an average of A$64,724 per year, with a typical occupancy rate of 45% and daily rates averaging A$402. There were 930 listings published on Airbnb in January 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Shire Of Hepburn, Australia.

Shire Of Hepburn Airbnb Market Map (January 2026)

930 listings

Shire Of Hepburn Market Performance

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Average Daily Rate (ADR) A$402 Average daily income from a booked room in Shire Of Hepburn.
Occupancy Rate 45% Shows moderate demand and chances for more bookings.
Median Annual Revenue A$64,724 The usual yearly earnings for an Airbnb in Shire Of Hepburn.
Active Listings 930 The total count of active short-term rental listings.

Period: January 2025 - December 2025

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How Often Will Your Airbnb Be Booked in Shire Of Hepburn?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Shire Of Hepburn is 45%, meaning properties are booked for about 163 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Shire Of Hepburn

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Low-performing (Bottom 25%)
79% 59% 41% 25%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Shire Of Hepburn

Peak Months

October, December

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

March, July

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

February, June

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Shire Of Hepburn?

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One of the most common questions for potential Airbnb hosts in Shire Of Hepburn is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Shire Of Hepburn

Best-in-class Airbnb properties (top 10%) in Shire Of Hepburn achieve around A$103,013 annually, while strong performers (top 25%) earn at least A$69,279. Typical properties generate about A$42,424 per year, and entry-level listings (bottom 25%) see earnings near A$21,857, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Shire Of Hepburn?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Shire Of Hepburn Airbnb market currently features 930 active listings with an average occupancy rate of 45%. This represents a moderately competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

January 2025 872 Airbnbs
↑ 7% vs
December 2025 930 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 7% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Shire Of Hepburn.

Strategic Entry into Shire Of Hepburn Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Balance quality and competitive pricing
  • Position as luxury accommodation option
Market Opportunities
  • High vacancy rates indicate room for new quality listings
  • Stable market provides predictable investment returns
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Shire Of Hepburn?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Shire Of Hepburn is A$402 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Shire Of Hepburn

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Budget (Bottom 25%)
A$663 per night A$461 per night A$330 per night A$232 per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Shire Of Hepburn?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Shire Of Hepburn market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%) A$103,013
Strong Performers (25%) A$69,279
Market Average A$64,724
Entry Level (25%) A$21,857
Profitability Factors
High Occupancy: 45% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: A$402 average daily rate supports healthy profit margins.
Market Growth: Growing market with proven demand patterns.
Profitability Outlook: Shire Of Hepburn offers strong profitability potential with premium pricing opportunities. The combination of 45% occupancy and A$402 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Shire Of Hepburn?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Shire Of Hepburn.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Shire Of Hepburn Are Most Profitable for Airbnb?

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Not all areas within Shire Of Hepburn perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings 451
Daily Rate A$409
Occupancy 45%
Revenue A$67,815
Active Listings 117
Daily Rate A$404
Occupancy 46%
Revenue A$69,047

Trentham

Active Listings 56
Daily Rate A$351
Occupancy 43%
Revenue A$55,279

Hepburn

Active Listings 45
Daily Rate A$425
Occupancy 43%
Revenue A$67,296

Creswick

Active Listings 27
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Wheatsheaf

Active Listings 18
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Glenlyon

Active Listings 16
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Elevated Plains

Active Listings 12
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Musk

Active Listings 15
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Clunes

Active Listings 20
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Eganstown

Active Listings 11
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Mount Franklin

Active Listings 6
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Shepherds Flat

Active Listings 9
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Porcupine Ridge

Active Listings 5
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Lyonville

Active Listings 8
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Denver

Active Listings 3
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Drummond

Active Listings 5
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Drummond North

Active Listings 8
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Leonards Hill

Active Listings 4
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Musk Vale

Active Listings 7
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Smeaton

Active Listings 7
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Franklinford

Active Listings 4
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Bullarto

Active Listings 7
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Coomoora

Active Listings 6
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Dry Diggings

Active Listings 6
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Blampied

Active Listings 8
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Sailors Hill

Active Listings 3
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Newbury

Active Listings 5
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Yandoit

Active Listings 2
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Newlyn North

Active Listings 3
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Little Hampton

Active Listings 2
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Kingston

Active Listings 3
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Broomfield

Active Listings 2
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Newlyn

Active Listings 3
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Sailors Falls

Active Listings 2
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Springmount

Active Listings 2
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Basalt

Active Listings 2
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