Airbnb Occupancy Rates in Surf Coast Shire, Victoria (January 2026)

Source: GuestFavorites Last updated: 2026-01-03

Airbnbs in Surf Coast Shire, Victoria earn an average of A$63,378 per year, with a typical occupancy rate of 42% and daily rates averaging A$424. There were 2,006 listings published on Airbnb in January 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Surf Coast Shire, Australia.

Surf Coast Shire Airbnb Market Map (January 2026)

2,006 listings

Surf Coast Shire Market Performance

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Average Daily Rate (ADR) A$424 Average daily income from a booked room in Surf Coast Shire.
Occupancy Rate 42% Shows moderate demand and chances for more bookings.
Median Annual Revenue A$63,378 The usual yearly earnings for an Airbnb in Surf Coast Shire.
Active Listings 2,006 The total count of active short-term rental listings.

Period: January 2025 - December 2025

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How Often Will Your Airbnb Be Booked in Surf Coast Shire?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Surf Coast Shire is 42%, meaning properties are booked for about 153 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Surf Coast Shire

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Low-performing (Bottom 25%)
75% 50% 27% 8%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Surf Coast Shire

Peak Months

July, December

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

March, October

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

May, June

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Surf Coast Shire?

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One of the most common questions for potential Airbnb hosts in Surf Coast Shire is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Surf Coast Shire

Best-in-class Airbnb properties (top 10%) in Surf Coast Shire achieve around A$88,095 annually, while strong performers (top 25%) earn at least A$56,601. Typical properties generate about A$27,909 per year, and entry-level listings (bottom 25%) see earnings near A$7,497, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Surf Coast Shire?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Surf Coast Shire Airbnb market currently features 2,006 active listings with an average occupancy rate of 42%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

January 2025 1,903 Airbnbs
↑ 5% vs
December 2025 2,006 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 5% over the past year. This stability provides predictable market conditions for Airbnb investment in Surf Coast Shire.

Strategic Entry into Surf Coast Shire Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Emphasize unique features and exceptional service
  • Position as luxury accommodation option
Market Opportunities
  • High vacancy rates indicate room for new quality listings
  • Stable market provides predictable investment returns
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Surf Coast Shire?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Surf Coast Shire is A$424 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Surf Coast Shire

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Budget (Bottom 25%)
A$689 per night A$480 per night A$297 per night A$91 per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Surf Coast Shire?

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Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Surf Coast Shire market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%) A$88,095
Strong Performers (25%) A$56,601
Market Average A$63,378
Entry Level (25%) A$7,497
Profitability Factors
High Occupancy: 42% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: A$424 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Surf Coast Shire offers strong profitability potential with premium pricing opportunities. The combination of 42% occupancy and A$424 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Surf Coast Shire?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Surf Coast Shire.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Surf Coast Shire Are Most Profitable for Airbnb?

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Not all areas within Surf Coast Shire perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings 601
Daily Rate A$409
Occupancy 45%
Revenue A$67,891
Active Listings 492
Daily Rate A$529
Occupancy 39%
Revenue A$76,235
Active Listings 358
Daily Rate A$431
Occupancy 39%
Revenue A$62,766
Active Listings 163
Daily Rate A$450
Occupancy 40%
Revenue A$66,054
Active Listings 161
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Fairhaven

Active Listings 79
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Bellbrae

Active Listings 32
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Pennyroyal

Active Listings 18
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Moggs Creek

Active Listings 17
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Eastern View

Active Listings 7
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Benwerrin

Active Listings 5
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Freshwater Creek

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Deans Marsh

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Wensleydale

Active Listings 3
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Bells Beach

Active Listings 6
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Big Hill

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Mount Duneed

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Gnarwarre

Active Listings 5
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Winchelsea South

Active Listings 2
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Barrabool

Active Listings 4
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Boonah

Active Listings 2
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Winchelsea

Active Listings 3
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Paraparap

Active Listings 5
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Mount Moriac

Active Listings 2
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Gherang

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Bambra

Active Listings 2
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