Airbnb Occupancy Rates in Terni, Umbria (November 2025)

Source: GuestFavorites Last updated: 2025-11-29

Airbnbs in Terni, Umbria earn an average of €37,209 per year, with a typical occupancy rate of 53% and daily rates averaging €199. There were 1,355 listings published on Airbnb in November 2025.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Terni, Italy.

Terni Airbnb Market Map (November 2025)

1,355 listings

Terni Market Performance

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Average Daily Rate (ADR) €199 Average daily income from a booked room in Terni.
Occupancy Rate 53% Indicates strong demand and frequent bookings.
Median Annual Revenue €37,209 The usual yearly earnings for an Airbnb in Terni.
Active Listings 1,355 The total count of active short-term rental listings.

Period: February 2025 - October 2025

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How Often Will Your Airbnb Be Booked in Terni?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Terni is 53%, meaning properties are booked for about 192 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Terni

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Low-performing (Bottom 25%)
63% 45% 23% 5%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Terni

Peak Months

September, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

March, April

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, December

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Terni?

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One of the most common questions for potential Airbnb hosts in Terni is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Terni

Best-in-class Airbnb properties (top 10%) in Terni achieve around €58,116 annually, while strong performers (top 25%) earn at least €25,271. Typical properties generate about €9,625 per year, and entry-level listings (bottom 25%) see earnings near €1,812, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Terni?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Terni Airbnb market currently features 1,355 active listings with an average occupancy rate of 53%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

February 2025 958 Airbnbs
↑ 41% vs
October 2025 1,355 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 41% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Terni.

Strategic Entry into Terni Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Emphasize unique features and exceptional service
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Rapid market growth creates new opportunities
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Terni?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Terni is €199 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Terni

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Budget (Bottom 25%)
€254 per night €117 per night €56 per night €16 per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Terni?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Terni market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%) €58,116
Strong Performers (25%) €25,271
Market Average €37,209
Entry Level (25%) €1,812
Profitability Factors
High Occupancy: 53% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €199 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Terni offers strong profitability potential with premium pricing opportunities. The combination of 53% occupancy and €199 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Terni?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Terni.

Current Regulatory Status

86% of properties are licensed, demonstrating very strict regulatory compliance.

Compliance Level Very Strict Compliance

Key Regulatory Requirements

Stringent licensing requirements, frequent inspections, and comprehensive safety standards.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Maximum compliance ensures premium market positioning and long-term stability.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Terni Are Most Profitable for Airbnb?

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Not all areas within Terni perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings 294
Daily Rate €185
Occupancy 56%
Revenue €38,402

Monteleone D'orvieto

Active Listings 64
Daily Rate €483
Occupancy 51%
Revenue €91,395

San Venanzo

Active Listings 81
Daily Rate €259
Occupancy 58%
Revenue €55,810
Active Listings 106
Daily Rate €241
Occupancy 44%
Revenue €39,414
Active Listings 103
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Allerona

Active Listings 20
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Active Listings 169
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Montecchio

Active Listings 32
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Baschi

Active Listings 48
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Porano

Active Listings 21
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Montecastrilli

Active Listings 34
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Ficulle

Active Listings 34
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Avigliano Umbro

Active Listings 31
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Ferentillo

Active Listings 34
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Penna In Teverina

Active Listings 18
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Castel Viscardo

Active Listings 24
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Montegabbione

Active Listings 22
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Acquasparta

Active Listings 27
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Guardea

Active Listings 9
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Parrano

Active Listings 12
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Lugnano In Teverina

Active Listings 19
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Stroncone

Active Listings 23
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Otricoli

Active Listings 23
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Calvi Dell'umbria

Active Listings 13
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Fabro

Active Listings 17
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Giove

Active Listings 16
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San Gemini

Active Listings 14
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Arrone

Active Listings 17
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Castel Giorgio

Active Listings 6
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Montefranco

Active Listings 12
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Attigliano

Active Listings 7
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Alviano

Active Listings 2
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Polino

Active Listings 1
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