Airbnb Occupancy Rates in Varese, Lombardia (November 2025)

Source: GuestFavorites Last updated: 2025-11-28

Airbnbs in Varese, Lombardia earn an average of €27,475 per year, with a typical occupancy rate of 60% and daily rates averaging €128. There were 2,174 listings published on Airbnb in November 2025.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Varese, Italy.

Varese Airbnb Market Map (November 2025)

2,174 listings

Varese Market Performance

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Average Daily Rate (ADR) €128 Average daily income from a booked room in Varese.
Occupancy Rate 60% Indicates strong demand and frequent bookings.
Median Annual Revenue €27,475 The usual yearly earnings for an Airbnb in Varese.
Active Listings 2,174 The total count of active short-term rental listings.

Period: February 2025 - October 2025

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How Often Will Your Airbnb Be Booked in Varese?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Varese is 60%, meaning properties are booked for about 221 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Varese

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Low-performing (Bottom 25%)
71% 55% 34% 13%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Varese

Peak Months

September, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

April, February

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, December

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Varese?

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One of the most common questions for potential Airbnb hosts in Varese is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Varese

Best-in-class Airbnb properties (top 10%) in Varese achieve around €38,337 annually, while strong performers (top 25%) earn at least €23,521. Typical properties generate about €12,732 per year, and entry-level listings (bottom 25%) see earnings near €4,253, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Varese?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Varese Airbnb market currently features 2,174 active listings with an average occupancy rate of 60%. This represents a highly competitive market environment where strong demand supports premium pricing.

Airbnb Listings: Change Over Time

February 2025 1,457 Airbnbs
↑ 49% vs
October 2025 2,174 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 49% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Varese.

Strategic Entry into Varese Airbnb Market

Competitive Positioning
  • Target premium segment with high-quality amenities
  • Emphasize unique features and exceptional service
  • Target mid-range market segment
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Rapid market growth creates new opportunities
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Varese?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Varese is €128 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Varese

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Budget (Bottom 25%)
€150 per night €90 per night €61 per night €31 per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Varese?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Varese market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%) €38,337
Strong Performers (25%) €23,521
Market Average €27,475
Entry Level (25%) €4,253
Profitability Factors
High Occupancy: 60% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €128 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Varese offers excellent profitability potential with competitive pricing advantages. The combination of 60% occupancy and €128 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Varese?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Varese.

Current Regulatory Status

84% of properties are licensed, demonstrating very strict regulatory compliance.

Compliance Level Very Strict Compliance

Key Regulatory Requirements

Stringent licensing requirements, frequent inspections, and comprehensive safety standards.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Maximum compliance ensures premium market positioning and long-term stability.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Varese Are Most Profitable for Airbnb?

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Not all areas within Varese perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings 160
Daily Rate €256
Occupancy 61%
Revenue €57,423
Active Listings 173
Daily Rate €129
Occupancy 59%
Revenue €28,194
Active Listings 164
Daily Rate €105
Occupancy 59%
Revenue €22,906

Porto Valtravaglia

Active Listings 87
Daily Rate €162
Occupancy 63%
Revenue €37,489
Active Listings 100
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Ispra

Active Listings 56
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Germignaga

Active Listings 76
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Castelveccana

Active Listings 48
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Leggiuno

Active Listings 60
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Active Listings 106
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Somma Lombardo

Active Listings 75
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Besozzo

Active Listings 32
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Gallarate

Active Listings 83
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Angera

Active Listings 53
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Sesto Calende

Active Listings 73
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Porto Ceresio

Active Listings 51
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Brezzo Di Bedero

Active Listings 47
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Ranco

Active Listings 15
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Lavena Ponte Tresa

Active Listings 37
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Travedona Monate

Active Listings 22
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Saronno

Active Listings 39
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Brusimpiano

Active Listings 29
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Castellanza

Active Listings 26
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Monvalle

Active Listings 24
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Valganna

Active Listings 11
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Gavirate

Active Listings 25
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Cardano Al Campo

Active Listings 26
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Cittiglio

Active Listings 13
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Cadegliano Viconago

Active Listings 18
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Agra

Active Listings 10
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Cadrezzate Con Osmate

Active Listings 18
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Viggiù

Active Listings 12
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Samarate

Active Listings 18
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Vergiate

Active Listings 11
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Casalzuigno

Active Listings 13
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Montegrino Valtravaglia

Active Listings 15
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Cuasso Al Monte

Active Listings 10
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Casorate Sempione

Active Listings 11
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Lonate Pozzolo

Active Listings 12
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Orino

Active Listings 10
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