Airbnb Occupancy Rates in Whitsunday Regional, Queensland (October 2025)

Source: GuestFavorites Last updated: 2025-10-21

Airbnbs in Whitsunday Regional, Queensland earn an average of A$152,633 per year, with a typical occupancy rate of 65% and daily rates averaging A$656. There were 1,055 listings published on Airbnb in October 2025.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Whitsunday Regional, Australia.

Whitsunday Regional Airbnb Market Heatmap (October 2025)

1,055 listings

Whitsunday Regional Market Performance

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Average Daily Rate (ADR) A$656 Average daily income from a booked room in Whitsunday Regional.
Occupancy Rate 65% Indicates strong demand and frequent bookings.
Median Annual Revenue A$152,633 The usual yearly earnings for an Airbnb in Whitsunday Regional.
Active Listings 1,055 The total count of active short-term rental listings.

Period: October 2024 - September 2025

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How Often Will Your Airbnb Be Booked in Whitsunday Regional?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Whitsunday Regional is 65%, meaning properties are booked for about 236 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Whitsunday Regional

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Low-performing (Bottom 25%)
92% 81% 64% 40%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Whitsunday Regional

Peak Months

August, October

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

May, April

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

February, March

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Whitsunday Regional?

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One of the most common questions for potential Airbnb hosts in Whitsunday Regional is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Whitsunday Regional

Best-in-class Airbnb properties (top 10%) in Whitsunday Regional achieve around A$242,102 annually, while strong performers (top 25%) earn at least A$156,943. Typical properties generate about A$79,995 per year, and entry-level listings (bottom 25%) see earnings near A$36,483, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Whitsunday Regional?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Whitsunday Regional Airbnb market currently features 1,055 active listings with an average occupancy rate of 65%. This represents a highly competitive market environment where strong demand supports premium pricing.

Airbnb Listings: Change Over Time

October 2024 884 Airbnbs
↑ 19% vs
September 2025 1,055 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 19% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Whitsunday Regional.

Strategic Entry into Whitsunday Regional Airbnb Market

Competitive Positioning
  • Target premium segment with high-quality amenities
  • Emphasize unique features and exceptional service
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Rapid market growth creates new opportunities
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Whitsunday Regional?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Whitsunday Regional is A$656 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Whitsunday Regional

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Budget (Bottom 25%)
A$1,222 per night A$757 per night A$480 per night A$239 per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Whitsunday Regional?

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Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Whitsunday Regional market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%) A$242,102
Strong Performers (25%) A$156,943
Market Average A$152,633
Entry Level (25%) A$36,483
Profitability Factors
High Occupancy: 65% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: A$656 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Whitsunday Regional offers excellent profitability potential with premium pricing opportunities. The combination of 65% occupancy and A$656 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Whitsunday Regional?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Whitsunday Regional.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Whitsunday Regional Are Most Profitable for Airbnb?

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Not all areas within Whitsunday Regional perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings 475
Daily Rate A$936
Occupancy 69%
Revenue A$237,592
Active Listings 331
Daily Rate A$435
Occupancy 62%
Revenue A$99,942
Active Listings 101
Daily Rate A$311
Occupancy 61%
Revenue A$70,067
Active Listings 10
Daily Rate A$1,587
Occupancy 34%
Revenue A$202,093
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