Airbnb Occupancy Rates in Pietrasanta, Toscana(April 2026)

Source: GuestFavoritesLast updated: 2026-04-02

Airbnbs in Pietrasanta, Toscana earn an average of €42,413 per year, with a typical occupancy rate of 54% and daily rates averaging €214. There were 349 listings published on Airbnb in April 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Pietrasanta, Italy.

Pietrasanta Airbnb Market Map (April 2026)

349 listings

Pietrasanta Market Performance

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Average Daily Rate (ADR)€214Average daily income from a booked room in Pietrasanta.
Occupancy Rate54% Indicates strong demand and frequent bookings.
Median Annual Revenue€42,413The usual yearly earnings for an Airbnb in Pietrasanta.
Active Listings349The total count of active short-term rental listings.

Period: April 2025 - March 2026

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How Often Will Your Airbnb Be Booked in Pietrasanta?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Pietrasanta is 54%, meaning properties are booked for about 198 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Pietrasanta

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
78%49%25%9%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Pietrasanta

Peak Months

June, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

November, February

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

October, December

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Pietrasanta?

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One of the most common questions for potential Airbnb hosts in Pietrasanta is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Pietrasanta

Best-in-class Airbnb properties (top 10%) in Pietrasanta achieve around €46,779 annually, while strong performers (top 25%) earn at least €25,708. Typical properties generate about €10,685 per year, and entry-level listings (bottom 25%) see earnings near €3,578, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Pietrasanta?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Pietrasanta Airbnb market currently features 349 active listings with an average occupancy rate of 54%. This represents a developing market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

April 2025379 Airbnbs
↓ 8%vs
March 2026349 Airbnbs
Market dynamics show a consolidation phase, with listing count decreasing by 8% over the past year. This consolidation suggests focusing on quality and differentiation for Airbnb investment in Pietrasanta.

Strategic Entry into Pietrasanta Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Establish market presence with competitive rates
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Stable market provides predictable investment returns
  • Underserved market with first-mover advantages

What Should You Charge for Your Airbnb in Pietrasanta?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Pietrasanta is €214 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Pietrasanta

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
€294per night€167per night€76per night€25per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Pietrasanta?

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Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Pietrasanta market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)€46,779
Strong Performers (25%)€25,708
Market Average€42,413
Entry Level (25%)€3,578
Profitability Factors
High Occupancy: 54% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €214 average daily rate supports healthy profit margins.
Market Growth: Emerging market with proven demand patterns.
Profitability Outlook: Pietrasanta offers strong profitability potential with premium pricing opportunities. The combination of 54% occupancy and €214 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Pietrasanta?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Pietrasanta.

Current Regulatory Status

76% compliance indicates strict regulatory enforcement in this market.

Compliance Level Strict Enforcement

Key Regulatory Requirements

Comprehensive licensing, regular inspections, and strict safety standards apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

High compliance standards ensure market quality and protect your investment.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

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