Airbnb Occupancy Rates in Varese, Lombardia(March 2026)

Source: GuestFavoritesLast updated: 2026-03-12

Airbnbs in Varese, Lombardia earn an average of €27,154 per year, with a typical occupancy rate of 57% and daily rates averaging €130. There were 1,708 listings published on Airbnb in March 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Varese, Italy.

Varese Airbnb Market Map (March 2026)

1,708 listings

Varese Market Performance

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Average Daily Rate (ADR)€130Average daily income from a booked room in Varese.
Occupancy Rate57% Indicates strong demand and frequent bookings.
Median Annual Revenue€27,154The usual yearly earnings for an Airbnb in Varese.
Active Listings1,708The total count of active short-term rental listings.

Period: March 2025 - February 2026

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How Often Will Your Airbnb Be Booked in Varese?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Varese is 57%, meaning properties are booked for about 209 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Varese

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
91%70%41%14%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Varese

Peak Months

July, October

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

May, April

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, March

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Varese?

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One of the most common questions for potential Airbnb hosts in Varese is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Varese

Best-in-class Airbnb properties (top 10%) in Varese achieve around €34,568 annually, while strong performers (top 25%) earn at least €21,384. Typical properties generate about €11,292 per year, and entry-level listings (bottom 25%) see earnings near €3,502, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Varese?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Varese Airbnb market currently features 1,708 active listings with an average occupancy rate of 57%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

March 20251,542 Airbnbs
↑ 11%vs
February 20261,708 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 11% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Varese.

Strategic Entry into Varese Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Emphasize unique features and exceptional service
  • Target mid-range market segment
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Rapid market growth creates new opportunities
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Varese?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Varese is €130 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Varese

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
€185per night€117per night€81per night€34per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Varese?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Varese market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)€34,568
Strong Performers (25%)€21,384
Market Average€27,154
Entry Level (25%)€3,502
Profitability Factors
High Occupancy: 57% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €130 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Varese offers strong profitability potential with competitive pricing advantages. The combination of 57% occupancy and €130 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Varese?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Varese.

Current Regulatory Status

72% compliance indicates strict regulatory enforcement in this market.

Compliance Level Strict Enforcement

Key Regulatory Requirements

Comprehensive licensing, regular inspections, and strict safety standards apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

High compliance standards ensure market quality and protect your investment.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Varese Are Most Profitable for Airbnb?

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Not all areas within Varese perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Maccagno Con Pino E Veddasca

Active Listings81
Daily Rate€254
Occupancy58%
Revenue€54,674
Active Listings163
Daily Rate€104
Occupancy58%
Revenue€22,305
Active Listings112
Daily Rate€129
Occupancy57%
Revenue€26,978
Active Listings107
Daily Rate€84
Occupancy62%
Revenue€19,150

Laveno Mombello

Active Listings69
Daily Rate€--
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Gallarate

Active Listings93
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Somma Lombardo

Active Listings74
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Ispra

Active Listings44
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Sesto Calende

Active Listings73
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Porto Valtravaglia

Active Listings42
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Germignaga

Active Listings48
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Angera

Active Listings42
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Saronno

Active Listings52
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Castelveccana

Active Listings25
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Leggiuno

Active Listings30
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Besozzo

Active Listings19
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Ranco

Active Listings10
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Brezzo Di Bedero

Active Listings30
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Porto Ceresio

Active Listings31
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Cardano Al Campo

Active Listings37
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Lavena Ponte Tresa

Active Listings26
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Travedona Monate

Active Listings16
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Valganna

Active Listings13
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Castellanza

Active Listings23
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Gavirate

Active Listings21
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Brusimpiano

Active Listings17
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Agra

Active Listings9
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Monvalle

Active Listings12
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Cadegliano Viconago

Active Listings14
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Cittiglio

Active Listings8
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Samarate

Active Listings17
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Vergiate

Active Listings10
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Casorate Sempione

Active Listings13
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Taino

Active Listings10
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Lonate Pozzolo

Active Listings14
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Casalzuigno

Active Listings11
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Montegrino Valtravaglia

Active Listings13
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Cadrezzate Con Osmate

Active Listings10
Daily Rate€--
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Casciago

Active Listings8
Daily Rate€--
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Cislago

Active Listings9
Daily Rate€--
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