Airbnb Occupancy Rates in
Parma, Emilia Romagna
(January 2026)
Airbnbs in Parma, Emilia Romagna earn an average of €19,020 per year, with a typical occupancy rate of 56% and daily rates averaging €94. There were 888 listings published on Airbnb in January 2026.
This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Parma, Italy.
Parma Airbnb Market Map (January 2026)
Parma Market Performance
Period: February 2025 - December 2025
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How Often Will Your Airbnb Be Booked in Parma?
View Demand Patterns →Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.
The current average occupancy rate in Parma is 56%, meaning properties are booked for about 205 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:
Airbnb Occupancy Tiers in Parma
|
Premium
(Top 10%)
|
High-performing
(Top 25%)
|
Average
(Median)
|
Low-performing
(Bottom 25%)
|
|---|---|---|---|
| 83% | 68% | 45% | 15% |
|
*High desirability & optimized availability
|
*Good market fit & guest satisfaction
|
*Standard market performance
|
*Higher vacancy, optimization needed
|
Seasonal Occupancy Patterns in Parma
August, September
Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.
July, April
Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.
January, June
Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.
How Much Can You Earn with Airbnb in Parma?
Calculate Earnings →One of the most common questions for potential Airbnb hosts in Parma is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.
Monthly Revenue Trends in Parma
Best-in-class Airbnb properties (top 10%) in Parma achieve around €27,087 annually, while strong performers (top 25%) earn at least €19,133. Typical properties generate about €11,552 per year, and entry-level listings (bottom 25%) see earnings near €3,530, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.
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What Can You Learn from Top-Performing Airbnbs in Parma?
View Top Performers →Studying successful properties provides valuable insights for your own Airbnb strategy. Here are the top-performing listings in Parma and what makes them successful.
![Popular Airbnb listing: [Borgo Retto 2Suites] - Center at 5 min - WIFI A/C in Parma](https://a0.muscache.com/im/pictures/miso/Hosting-1285263916651609254/original/1574aed3-33d0-45a5-9fd4-7cc1da945313.jpeg)
How Competitive is the Airbnb Market in Parma?
Analyze Competition →Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Parma Airbnb market currently features 888 active listings with an average occupancy rate of 56%. This represents a moderately competitive market environment where balanced supply and demand create opportunities for strategic positioning.
Airbnb Listings: Change Over Time
Strategic Entry into Parma Airbnb Market
Competitive Positioning
- Focus on mid-market with competitive pricing
- Balance quality and competitive pricing
- Focus on value-for-money positioning
Market Opportunities
- Strong demand supports premium pricing strategies
- Rapid market growth creates new opportunities
- Established market with proven demand patterns
What Should You Charge for Your Airbnb in Parma?
Smart Pricing Tools →Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.
The current average daily rate in Parma is €94 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:
Airbnb Pricing Tiers in Parma
|
Premium
(Top 10%)
|
High-performing
(Top 25%)
|
Average
(Median)
|
Budget
(Bottom 25%)
|
|---|---|---|---|
| €133 per night | €94 per night | €68 per night | €41 per night |
|
*Top locations, big properties, premium amenities
|
*Good property management, highly rated
|
*Standard market performance
|
*Basic properties, less desirable locations
|
Is It Profitable to Start an Airbnb in Parma?
Investment Analysis →Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Parma market to help you make informed financial decisions.
Revenue Performance
Profitability Factors
What Are the Airbnb Regulations in Parma?
Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Parma.
Current Regulatory Status
80% compliance indicates strict regulatory enforcement in this market.
Key Regulatory Requirements
Comprehensive licensing, regular inspections, and strict safety standards apply.
- Registration numbers must be displayed on listings
- Hosts must comply with local zoning laws
- Tax collection and reporting obligations apply
- Safety standards and insurance requirements must be met
Compliance Benefits
High compliance standards ensure market quality and protect your investment.
- Avoid fines and legal issues
- Build trust with guests and neighbors
- Ensure long-term business sustainability
- Maintain listing visibility on platforms
Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.
Which Areas in Parma Are Most Profitable for Airbnb?
Explore All Areas →Not all areas within Parma perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.
Salsomaggiore Terme
Medesano
Langhirano
Solignano
Varano De' Melegari
Fidenza
Borgo Val Di Taro
Collecchio
Noceto
Berceto
Neviano Degli Arduini
Busseto
Tizzano Val Parma
Montechiarugolo
Bardi
Valmozzola
Colorno
Varsi
Sala Baganza
Compiano
Tornolo
Traversetolo
Fontanellato
Torrile
Lesignano De' Bagni
Corniglio
Bedonia
San Secondo Parmense
Felino
Monchio Delle Corti
Albareto
Roccabianca
Fornovo Di Taro
Polesine Zibello
Sissa Trecasali
Sorbolo Mezzani
Bore
Calestano
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