Airbnb Occupancy Rates in Viterbo, Lazio(March 2026)

Source: GuestFavoritesLast updated: 2026-03-12

Airbnbs in Viterbo, Lazio earn an average of €24,039 per year, with a typical occupancy rate of 45% and daily rates averaging €145. There were 1,543 listings published on Airbnb in March 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Viterbo, Italy.

Viterbo Airbnb Market Map (March 2026)

1,543 listings

Viterbo Market Performance

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Average Daily Rate (ADR)€145Average daily income from a booked room in Viterbo.
Occupancy Rate45% Shows moderate demand and chances for more bookings.
Median Annual Revenue€24,039The usual yearly earnings for an Airbnb in Viterbo.
Active Listings1,543The total count of active short-term rental listings.

Period: March 2025 - February 2026

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How Often Will Your Airbnb Be Booked in Viterbo?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Viterbo is 45%, meaning properties are booked for about 166 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Viterbo

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
79%54%26%5%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Viterbo

Peak Months

October, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

February, May

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, March

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Viterbo?

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One of the most common questions for potential Airbnb hosts in Viterbo is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Viterbo

Best-in-class Airbnb properties (top 10%) in Viterbo achieve around €29,944 annually, while strong performers (top 25%) earn at least €16,006. Typical properties generate about €7,051 per year, and entry-level listings (bottom 25%) see earnings near €1,099, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Viterbo?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Viterbo Airbnb market currently features 1,543 active listings with an average occupancy rate of 45%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

March 20251,397 Airbnbs
↑ 10%vs
February 20261,543 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 10% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Viterbo.

Strategic Entry into Viterbo Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Emphasize unique features and exceptional service
  • Target mid-range market segment
Market Opportunities
  • High vacancy rates indicate room for new quality listings
  • Stable market provides predictable investment returns
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Viterbo?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Viterbo is €145 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Viterbo

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
€215per night€115per night€72per night€21per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Viterbo?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Viterbo market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)€29,944
Strong Performers (25%)€16,006
Market Average€24,039
Entry Level (25%)€1,099
Profitability Factors
High Occupancy: 45% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €145 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Viterbo offers strong profitability potential with competitive pricing advantages. The combination of 45% occupancy and €145 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Viterbo?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Viterbo.

Current Regulatory Status

77% compliance indicates strict regulatory enforcement in this market.

Compliance Level Strict Enforcement

Key Regulatory Requirements

Comprehensive licensing, regular inspections, and strict safety standards apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

High compliance standards ensure market quality and protect your investment.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Viterbo Are Most Profitable for Airbnb?

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Not all areas within Viterbo perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings283
Daily Rate€106
Occupancy49%
Revenue€19,101
Active Listings103
Daily Rate€133
Occupancy51%
Revenue€24,955

Montefiascone

Active Listings92
Daily Rate€155
Occupancy48%
Revenue€27,780

Bagnoregio

Active Listings59
Daily Rate€210
Occupancy43%
Revenue€33,764

Montalto Di Castro

Active Listings57
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Tuscania

Active Listings44
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Acquapendente

Active Listings38
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Tarquinia

Active Listings64
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Vitorchiano

Active Listings38
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Sutri

Active Listings59
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Capranica

Active Listings37
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Orte

Active Listings28
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Celleno

Active Listings16
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Vetralla

Active Listings42
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Marta

Active Listings40
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Soriano Nel Cimino

Active Listings35
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Proceno

Active Listings19
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Canino

Active Listings18
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Nepi

Active Listings32
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Civitella D'agliano

Active Listings25
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Castiglione In Teverina

Active Listings16
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Lubriano

Active Listings26
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Ronciglione

Active Listings38
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Vignanello

Active Listings22
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Corchiano

Active Listings16
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Bassano Romano

Active Listings10
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Capodimonte

Active Listings25
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Monterosi

Active Listings20
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Caprarola

Active Listings24
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San Lorenzo Nuovo

Active Listings14
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Gradoli

Active Listings16
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Civita Castellana

Active Listings18
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Calcata

Active Listings16
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Fabrica Di Roma

Active Listings17
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Bomarzo

Active Listings18
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Ischia Di Castro

Active Listings11
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Vasanello

Active Listings10
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Bassano In Teverina

Active Listings10
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Grotte Di Castro

Active Listings13
Daily Rate€--
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Vallerano

Active Listings9
Daily Rate€--
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