Airbnb Occupancy Rates in Pistoia, Toscana(March 2026)

Source: GuestFavoritesLast updated: 2026-03-12

Airbnbs in Pistoia, Toscana earn an average of €37,872 per year, with a typical occupancy rate of 52% and daily rates averaging €198. There were 1,124 listings published on Airbnb in March 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Pistoia, Italy.

Pistoia Airbnb Market Map (March 2026)

1,124 listings

Pistoia Market Performance

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Average Daily Rate (ADR)€198Average daily income from a booked room in Pistoia.
Occupancy Rate52% Indicates strong demand and frequent bookings.
Median Annual Revenue€37,872The usual yearly earnings for an Airbnb in Pistoia.
Active Listings1,124The total count of active short-term rental listings.

Period: March 2025 - February 2026

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How Often Will Your Airbnb Be Booked in Pistoia?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Pistoia is 52%, meaning properties are booked for about 191 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Pistoia

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
87%60%29%5%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Pistoia

Peak Months

September, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

December, February

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

November, January

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Pistoia?

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One of the most common questions for potential Airbnb hosts in Pistoia is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Pistoia

Best-in-class Airbnb properties (top 10%) in Pistoia achieve around €41,783 annually, while strong performers (top 25%) earn at least €19,272. Typical properties generate about €7,792 per year, and entry-level listings (bottom 25%) see earnings near €987, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Pistoia?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Pistoia Airbnb market currently features 1,124 active listings with an average occupancy rate of 52%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

March 20251,017 Airbnbs
↑ 11%vs
February 20261,124 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 11% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Pistoia.

Strategic Entry into Pistoia Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Emphasize unique features and exceptional service
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Rapid market growth creates new opportunities
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Pistoia?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Pistoia is €198 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Pistoia

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
€257per night€123per night€68per night€13per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Pistoia?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Pistoia market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)€41,783
Strong Performers (25%)€19,272
Market Average€37,872
Entry Level (25%)€987
Profitability Factors
High Occupancy: 52% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €198 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Pistoia offers strong profitability potential with premium pricing opportunities. The combination of 52% occupancy and €198 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Pistoia?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Pistoia.

Current Regulatory Status

72% compliance indicates strict regulatory enforcement in this market.

Compliance Level Strict Enforcement

Key Regulatory Requirements

Comprehensive licensing, regular inspections, and strict safety standards apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

High compliance standards ensure market quality and protect your investment.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Pistoia Are Most Profitable for Airbnb?

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Not all areas within Pistoia perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Monsummano Terme

Active Listings85
Daily Rate€456
Occupancy50%
Revenue€83,434
Active Listings141
Daily Rate€188
Occupancy49%
Revenue€34,231
Active Listings183
Daily Rate€127
Occupancy55%
Revenue€25,956

Serravalle Pistoiese

Active Listings51
Daily Rate€403
Occupancy56%
Revenue€83,027
Active Listings128
Daily Rate€--
Occupancy--%
Revenue€--

Massa E Cozzile

Active Listings47
Daily Rate€--
Occupancy--%
Revenue€--

Lamporecchio

Active Listings61
Daily Rate€--
Occupancy--%
Revenue€--
Active Listings108
Daily Rate€--
Occupancy--%
Revenue€--

San Marcello Piteglio

Active Listings95
Daily Rate€--
Occupancy--%
Revenue€--

Buggiano

Active Listings42
Daily Rate€--
Occupancy--%
Revenue€--

Larciano

Active Listings32
Daily Rate€--
Occupancy--%
Revenue€--

Quarrata

Active Listings34
Daily Rate€--
Occupancy--%
Revenue€--

Marliana

Active Listings27
Daily Rate€--
Occupancy--%
Revenue€--

Pieve A Nievole

Active Listings18
Daily Rate€--
Occupancy--%
Revenue€--

Uzzano

Active Listings24
Daily Rate€--
Occupancy--%
Revenue€--

Ponte Buggianese

Active Listings10
Daily Rate€--
Occupancy--%
Revenue€--

Chiesina Uzzanese

Active Listings15
Daily Rate€--
Occupancy--%
Revenue€--

Agliana

Active Listings12
Daily Rate€--
Occupancy--%
Revenue€--

Montale

Active Listings6
Daily Rate€--
Occupancy--%
Revenue€--

Sambuca Pistoiese

Active Listings5
Daily Rate€--
Occupancy--%
Revenue€--

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