Airbnb Occupancy Rates in Perugia, Umbria(March 2026)

Source: GuestFavoritesLast updated: 2026-03-12

Airbnbs in Perugia, Umbria earn an average of €32,830 per year, with a typical occupancy rate of 49% and daily rates averaging €183. There were 4,349 listings published on Airbnb in March 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Perugia, Italy.

Perugia Airbnb Market Map (March 2026)

4,349 listings

Perugia Market Performance

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Average Daily Rate (ADR)€183Average daily income from a booked room in Perugia.
Occupancy Rate49% Shows moderate demand and chances for more bookings.
Median Annual Revenue€32,830The usual yearly earnings for an Airbnb in Perugia.
Active Listings4,349The total count of active short-term rental listings.

Period: March 2025 - February 2026

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How Often Will Your Airbnb Be Booked in Perugia?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Perugia is 49%, meaning properties are booked for about 179 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Perugia

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
83%58%29%5%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Perugia

Peak Months

October, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

June, May

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, March

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Perugia?

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One of the most common questions for potential Airbnb hosts in Perugia is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Perugia

Best-in-class Airbnb properties (top 10%) in Perugia achieve around €40,623 annually, while strong performers (top 25%) earn at least €19,949. Typical properties generate about €8,522 per year, and entry-level listings (bottom 25%) see earnings near €1,366, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Perugia?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Perugia Airbnb market currently features 4,349 active listings with an average occupancy rate of 49%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

March 20253,796 Airbnbs
↑ 15%vs
February 20264,349 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 15% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Perugia.

Strategic Entry into Perugia Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Emphasize unique features and exceptional service
  • Position as luxury accommodation option
Market Opportunities
  • High vacancy rates indicate room for new quality listings
  • Rapid market growth creates new opportunities
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Perugia?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Perugia is €183 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Perugia

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
€258per night€130per night€76per night€23per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Perugia?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Perugia market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)€40,623
Strong Performers (25%)€19,949
Market Average€32,830
Entry Level (25%)€1,366
Profitability Factors
High Occupancy: 49% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €183 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Perugia offers strong profitability potential with premium pricing opportunities. The combination of 49% occupancy and €183 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Perugia?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Perugia.

Current Regulatory Status

76% compliance indicates strict regulatory enforcement in this market.

Compliance Level Strict Enforcement

Key Regulatory Requirements

Comprehensive licensing, regular inspections, and strict safety standards apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

High compliance standards ensure market quality and protect your investment.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Perugia Are Most Profitable for Airbnb?

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Not all areas within Perugia perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings833
Daily Rate€124
Occupancy54%
Revenue€24,634
Active Listings581
Daily Rate€121
Occupancy48%
Revenue€21,622
Active Listings265
Daily Rate€213
Occupancy46%
Revenue€36,620
Active Listings146
Daily Rate€317
Occupancy50%
Revenue€59,003
Active Listings111
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Active Listings128
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Active Listings129
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Monte Santa Maria Tiberina

Active Listings85
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Active Listings155
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Passignano Sul Trasimeno

Active Listings89
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Marsciano

Active Listings77
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Tuoro Sul Trasimeno

Active Listings70
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Gualdo Cattaneo

Active Listings62
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Paciano

Active Listings67
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Active Listings166
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Active Listings130
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Piegaro

Active Listings68
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Lisciano Niccone

Active Listings44
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Panicale

Active Listings46
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Collazzone

Active Listings31
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Montone

Active Listings24
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Torgiano

Active Listings44
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Bevagna

Active Listings51
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Montefalco

Active Listings41
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Massa Martana

Active Listings28
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Valfabbrica

Active Listings50
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Corciano

Active Listings49
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Monte Castello Di Vibio

Active Listings14
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Pietralunga

Active Listings27
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Cannara

Active Listings30
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Bastia Umbra

Active Listings51
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Gualdo Tadino

Active Listings32
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Trevi

Active Listings35
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Giano Dell'umbria

Active Listings38
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Campello Sul Clitunno

Active Listings24
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Bettona

Active Listings24
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Valtopina

Active Listings14
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Nocera Umbra

Active Listings26
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